The Scent of "Divine Victory."
in case you're interested ...If you've ever wondered what resistance smells like, then try a dab of "Resistance Perfume," which comes "exclusively" with a political message and a picture of Hizbullah's secretary general, Sayyed Hassan Nasrallah. Apparently, the scent of resistance is a strong and musky one that comes with a single pledge - "a truthful" one.
"You are the truthful promise ... and I have great faith in you and I promise you divine victory," is the perfume's slogan, borrowed from one of Nasrallah's speeches during the July-August war with Israel.
A digitally manipulated picture of a sinking ship, meant to represent the Israeli warship damaged by a Hizbullah missile during the conflict, along with reprints of Nasrallah's speeches and messages from the "Lebanese prisoners in Israeli prisons" - are all part of the perfume's package, turning a cover into a political message.
"We thought it was a catchy idea, as now the perfume is more than something that smells nice, it is a political statement," said Mohammad Dekmak, who heads Bint Huda, a chain of stores in Beirut's southern suburbs that started selling the perfume this month.
The $1 perfume is being marketed as a unisex product, but is mainly popular with men.
...
posted by Lazarus, 11:51 PM
2 Comments:
The composition of the perfume is as slippery as its name:
the scent of "Resistance" can be catered to the desires of customers: "We can put popular European brands" in the "Resistance" bottles, he said. "Versace, Chanel, Escada, white musk, floral scents, whatever scent you want, you can get.
A most creative way to market brand-name or generic scents at an inflated price - and still have the consumer feel good about being had. Can anyone better the Lebanese at the art of advertising? I don't envy the Lebanese much, but I do envy them this gift.
By
Solomon2, at 3:54 AM
For real ?
By
R, at 9:37 AM
Post a Comment
<< Home